reinasong.

Resume↗

LinkedIn↗

2023-2024

Segregated funds marketing materials

Design and deliver high-performing digital assets for various marketing materials for multiple channels like email, web, display ads, and social media.

Brand

Canada Life

Platform

Advisor Website, Social media, Paid media, Email

Role

Visual UI designer

Team

Segregated fund marketing

Key Contributions

Understanding marketing goals and strategy

Understand the campaign’s goals, audience, and constraints by joining kickoff meetings and communicate with marketing teams to provide correctly targeted design.

Connect visuals to strategy and content

Be efficient on ensuring final messaging between design and content & marketing to provide visual assets within timeline.

Ensure visual consistency

Create a style of visual across all digital platforms for strong brand tone, by defining style for Segregated fund. Unify visual experience by creating and using reusable assets for agile design, and brand consistency.

Visual QA

Lead visual QA for Segregated fund pages in advisor content hub by spotting design bugs, layout and spacing inconsistencies, and quality of images before they go live which brings attention to small details to preserve trust and professional visual design.

Collaboration

Work with PM and UX designers to identify if any changes are needed in UX perspective to meet the ADOA and WCAG standard. Gather screens and consult with UX for better experience as migrate the site.

reinasong.

Resume↗

LinkedIn↗

Looking for someone who understands design from marketing to product?

Let’s work together

Email me ↗️

© Created by Reina Song, 2026

reinasong.

Resume↗

LinkedIn↗

2023-2024

Segregated funds marketing materials

Design and deliver high-performing digital assets for various marketing materials for multiple channels like email, web, display ads, and social media.

Brand

Canada Life

Platform

Advisor Website, Social media, Paid media, Email

Role

Visual UI designer

Team

Segregated fund marketing

Key Contributions

Understanding marketing goals and strategy

Understand the campaign’s goals, audience, and constraints by joining kickoff meetings and communicate with marketing teams to provide correctly targeted design.

Connect visuals to strategy and content

Be efficient on ensuring final messaging between design and content & marketing to provide visual assets within timeline.

Ensure visual consistency

Create a style of visual across all digital platforms for strong brand tone, by defining style for Segregated fund. Unify visual experience by creating and using reusable assets for agile design, and brand consistency.

Visual QA

Lead visual QA for Segregated fund pages in advisor content hub by spotting design bugs, layout and spacing inconsistencies, and quality of images before they go live which brings attention to small details to preserve trust and professional visual design.

Collaboration

Work with PM and UX designers to identify if any changes are needed in UX perspective to meet the ADOA and WCAG standard. Gather screens and consult with UX for better experience as migrate the site.

Looking for someone who understands design from marketing to product?

Let’s work together

reinasong.design@gmail.com ↗️

© Created by Reina Song, 2026

reinasong.

Resume↗

LinkedIn↗

2023-2024

Segregated funds marketing materials

Design and deliver high-performing digital assets for various marketing materials for multiple channels like email, web, display ads, and social media.

Brand

Canada Life

Platform

Advisor Website, Social media, Paid media, Email

Role

Visual UI designer

Team

Segregated fund marketing

Key Contributions

Understanding marketing goals and strategy

Understand the campaign’s goals, audience, and constraints by joining kickoff meetings and communicate with marketing teams to provide correctly targeted design.

Connect visuals to strategy and content

Be efficient on ensuring final messaging between design and content & marketing to provide visual assets within timeline.

Ensure visual consistency

Create a style of visual across all digital platforms for strong brand tone, by defining style for Segregated fund. Unify visual experience by creating and using reusable assets for agile design, and brand consistency.

Visual QA

Lead visual QA for Segregated fund pages in advisor content hub by spotting design bugs, layout and spacing inconsistencies, and quality of images before they go live which brings attention to small details to preserve trust and professional visual design.

Collaboration

Work with PM and UX designers to identify if any changes are needed in UX perspective to meet the ADOA and WCAG standard. Gather screens and consult with UX for better experience as migrate the site.

Looking for someone who understands design from marketing to product?

Let’s work together

reinasong.design@gmail.com ↗️

© Created by Reina Song, 2026

reinasong.

Resume↗

LinkedIn↗

2023-2024

Segregated funds marketing materials

Design and deliver high-performing digital assets for various marketing materials for multiple channels like email, web, display ads, and social media.

Brand

Canada Life

Platform

Advisor Website, Social media, Paid media, Email

Role

Visual UI designer

Team

Segregated fund marketing

Key Contributions

Understanding marketing goals and strategy

Understand the campaign’s goals, audience, and constraints by joining kickoff meetings and communicate with marketing teams to provide correctly targeted design.

Connect visuals to strategy and content

Be efficient on ensuring final messaging between design and content & marketing to provide visual assets within timeline.

Ensure visual consistency

Create a style of visual across all digital platforms for strong brand tone, by defining style for Segregated fund. Unify visual experience by creating and using reusable assets for agile design, and brand consistency.

Visual QA

Lead visual QA for Segregated fund pages in advisor content hub by spotting design bugs, layout and spacing inconsistencies, and quality of images before they go live which brings attention to small details to preserve trust and professional visual design.

Collaboration

Work with PM and UX designers to identify if any changes are needed in UX perspective to meet the ADOA and WCAG standard. Gather screens and consult with UX for better experience as migrate the site.

Looking for someone who understands design from marketing to product?

Let’s work together

reinasong.design@gmail.com ↗️

© Created by Reina Song, 2026