reinasong.
Purrrfect
Cat-exclusive sitting app
Personal project: Peace of mind for the cat parents
Overview.
In today's demanding world and return to office or travelling, cats could get lonely. Purrrfect is the cat-exclusive sitting platform designed specifically for cat owners seeking reliable, verified, and feline-focused temporary care. Whether you need a single drop-in visit or recurring weekly services, we connect you with dedicated sitters who truly understands and loves cat.
The problem?
Cats get lonely when owners return to the office more often, and owners need reliable cat care while they are away. Owners need a reliable and easy booking platform for temporary cat care because:
- General pet sitting services are dog-centric
- Causing cat owners to spend lots of hours verifying a sitter's cat care experience
- Increase of anxiety and uncertainty while leaving cat behind
Competitor analysis.
For comp scan, UX and UXR team collaborated to explore and scan how other banks placed their offers and different ways of integration.and we were able to get some insights that retail banks like PC or Rogers were tend to display offers but prioritizing the banking features, while traditional banks deprioritized displaying offers on main dashboard.
Solutions.
01.
The “cat only" guaranteed service
Have sitters to sign agreement to only commit to cat care so users can have trust that their cats are taken cared by experts. This can protect brand's niche and reassures cat owners their sitter is focused on their cats.
02.
Mandatory cat quiz to become a sitter and to get a “Purrrtificate” badge on sitter’s profiles
Content authors verified copy accuracy, link integrity, and campaign URL validation to make sure no errors are occurred.
03.
Sitter status updates and mandatory daily photo share through chat services
Sitters will be asked to upload a minimum of 3 photos of cat their are taking care of to the owners, showcasing interaction so owners can relax and less worry about their cat while away.
Measure.
Create reliable and easy booking platform for cat owners and measure KPIs to understand difficulties in booking process
Primary
Booking conversion rate
Reduce any potential friction points and enhancing the value proposition to emphasize clear and easy booking.
Secondary
Sitter profile engagement
Ensure users spend enough of time interacting with reviews, certifications, photo gallery to build the confidence.
Trust metric
Repeat booking rate
Measure percentage of customers who have completed the first booking and make at least one re-booking.
→ Ideate user flow.
→ Information architecture.
→ Wireframes
→ Information architecture.
Looking for someone who understands design from marketing to product?
Let’s work together
reinasong.design@gmail.com ↗️
© Created by Reina Song, 2026
reinasong.
Purrrfect
Cat-exclusive sitting app
Personal project: Peace of mind for the cat parents
Overview.
In today's demanding world and return to office or travelling, cats could get lonely. Purrrfect is the cat-exclusive sitting platform designed specifically for cat owners seeking reliable, verified, and feline-focused temporary care. Whether you need a single drop-in visit or recurring weekly services, we connect you with dedicated sitters who truly understands and loves cat.
The problem?
Cats get lonely when owners return to the office more often, and owners need reliable cat care while they are away. Owners need a reliable and easy booking platform for temporary cat care because:
- General pet sitting services are dog-centric
- Causing cat owners to spend lots of hours verifying a sitter's cat care experience
- Increase of anxiety and uncertainty while leaving cat behind
Competitor analysis.
For comp scan, UX and UXR team collaborated to explore and scan how other banks placed their offers and different ways of integration.and we were able to get some insights that retail banks like PC or Rogers were tend to display offers but prioritizing the banking features, while traditional banks deprioritized displaying offers on main dashboard.
Solutions.
01.
The “cat only" guaranteed service
Have sitters to sign agreement to only commit to cat care so users can have trust that their cats are taken cared by experts. This can protect brand's niche and reassures cat owners their sitter is focused on their cats.
02.
Mandatory cat quiz to become a sitter and to get a “Purrrtificate” badge on sitter’s profiles
Content authors verified copy accuracy, link integrity, and campaign URL validation to make sure no errors are occurred.
03.
Sitter status updates and mandatory daily photo share through chat services
Sitters will be asked to upload a minimum of 3 photos of cat their are taking care of to the owners, showcasing interaction so owners can relax and less worry about their cat while away.
Measure.
Create reliable and easy booking platform for cat owners and measure KPIs to understand difficulties in booking process
Primary
Booking conversion rate
Reduce any potential friction points and enhancing the value proposition to emphasize clear and easy booking.
Secondary
Sitter profile engagement
Ensure users spend enough of time interacting with reviews, certifications, photo gallery to build the confidence.
Trust metric
Repeat booking rate
Measure percentage of customers who have completed the first booking and make at least one re-booking.
→ Ideate user flow.
→ Information architecture.
→ Wireframes
→ Information architecture.
Looking for someone who understands design from marketing to product?
Let’s work together
reinasong.design@gmail.com ↗️
© Created by Reina Song, 2026
reinasong.
Purrrfect
Cat-exclusive sitting app
Personal project: Peace of mind for the cat parents
Overview.
In today's demanding world and return to office or travelling, cats could get lonely. Purrrfect is the cat-exclusive sitting platform designed specifically for cat owners seeking reliable, verified, and feline-focused temporary care. Whether you need a single drop-in visit or recurring weekly services, we connect you with dedicated sitters who truly understands and loves cat.
The problem?
Cats get lonely when owners return to the office more often, and owners need reliable cat care while they are away. Owners need a reliable and easy booking platform for temporary cat care because:
- General pet sitting services are dog-centric
- Causing cat owners to spend lots of hours verifying a sitter's cat care experience
- Increase of anxiety and uncertainty while leaving cat behind
Competitor analysis.
For comp scan, UX and UXR team collaborated to explore and scan how other banks placed their offers and different ways of integration.and we were able to get some insights that retail banks like PC or Rogers were tend to display offers but prioritizing the banking features, while traditional banks deprioritized displaying offers on main dashboard.
Solutions.
01.
The “cat only" guaranteed service
Have sitters to sign agreement to only commit to cat care so users can have trust that their cats are taken cared by experts. This can protect brand's niche and reassures cat owners their sitter is focused on their cats.
02.
Mandatory cat quiz to become a sitter and to get a “Purrrtificate” badge on sitter’s profiles
Content authors verified copy accuracy, link integrity, and campaign URL validation to make sure no errors are occurred.
03.
Sitter status updates and mandatory daily photo share through chat services
Sitters will be asked to upload a minimum of 3 photos of cat their are taking care of to the owners, showcasing interaction so owners can relax and less worry about their cat while away.
Measure.
Create reliable and easy booking platform for cat owners and measure KPIs to understand difficulties in booking process
Primary
Booking conversion rate
Reduce any potential friction points and enhancing the value proposition to emphasize clear and easy booking.
Secondary
Sitter profile engagement
Ensure users spend enough of time interacting with reviews, certifications, photo gallery to build the confidence.
Trust metric
Repeat booking rate
Measure percentage of customers who have completed the first booking and make at least one re-booking.
→ Ideate user flow.
→ Information architecture.
→ Wireframes
→ Information architecture.
Looking for someone who understands design from marketing to product?
Let’s work together
reinasong.design@gmail.com ↗️
© Created by Reina Song, 2026